Kim Kardashian’s Skechers Ad Goes to the Dogs!
We hope you got a good look at the Kim Kardashian-assisted soft porn segment Skechers called a Super Bowl ad last year.
Chances are, it’s the last time you’ll see the sexy socialite in a pair of Shape-Ups.
Kim is being replaced by a dog in this year’s Skechers Super Bowl ad. The reality starlet was a spokesmodel for the shoe brand — and was featured in the their 2011 Super Bowl commercial — until Tuesday that is. For its 2012 campaign Skechers has decided to drop Kim for a pooch, a French bulldog to be exact.
The Keeping Up with the Kardashians cutie has lost the reportedly lucrative endorsement deal two months after filing for a divorce from pro hoopster Kris Humphries. The controversial move prompted a firestorm of bad press for the reality starlet and her family and even inspired a grassroots boycott.
The Boycott Kim movement credits itself as an initiative to eradicate the world of all things Kardashian. BoycottKim.com features a list of Kardashian endorsed items and entities to boycott. E!, Macy’s, Sears and Tyler Perry’s upcoming film The Marriage Counselor are featured. Boycotters vow not to shop in any stores that carry Kardashian-branded merchandise.
How much did that have to do with Skechers decision to axe Kim? Eh — not much if you ask Leonard Armato, president of Skechers Fitness. He says the reality stars’ effect on the brand has been substantial. Two months before the 2011 Super Bowl ad aired, Skechers’ Facebook page had 100,000 fans. It now boasts 400,000,
“Kim got us more attention than we ever dreamed. We have to establish Skechers as more than a lifestyle company.”
Armato calls the move a business decision. It’s all apart of Skechers deal to launch a high-tech running shoe business.
In the new ad, an adorable pup appears dressed in Skechers’ new GOrun shoes, ready to race a pack of greyhounds.
Much to the chagrin of animal rights activists.
Dallas Mavericks owner Mark Cuban will appear in the spot alongside the French bulldog.
“I’m not Kim Kardashian. But one of the things I do know is high technology and how to use it.”