Taylor Swift Begins Magical Journey in New ‘Wonderstruck’ TV Commercial
With her song ‘Enchanted’ playing in the background, the ‘Sparks Fly’ singer glides quietly around an elegant mansion in a Christian Siriano gown and catches a glimpse of a mystery man.Taylor Swift opens a door to a new journey of magic and wonder in a TV ad for her new fragrance, “Wonderstruck”. The promo video made its debut on Wednesday (September 28) night during “The X Factor (US)”, and sees the country singer dressed a Christian Siriano gown while exploring a mansion.
The 30-second commercial also shares a glimpse of a mystery man and has Taylor’s song “Enchanted” playing in the background. It opens with the 21-year-old singer spraying the Elizabeth Arden-partnered perfume to her neck and ends with her opening a door to a room before saying, “It’s the beginning of something magical…”
Before this full-length video came out, a teaser clip was offered. In the beginning of the clip, Taylor says, “It’s a spark, a connection, a rush of something new, and once you’ve been struck, you’ll never be the same again.” She is then seen walking down a flight of stairs in the elegant mansion among other footage.
“Wonderstruck” will be available for mass purchase in department stores across the United States beginning in October. Of her first signature fragrance, Taylor said, “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”